The Rocks 'n' Roads campaign, designed around Ewan McGregor, is a sort of intimate travel documentary: an authentic and engaging journey offering the audience a unique perspective on the bike, as if they were riding it themselves. Inspired by iconic Steve McQueen, the film has no script or poses: the only protagonists are Ewan McGregor, interpreting himself, and its passion. Our movie captures the essence of an epic journey riding an all-terrain bike that can literally reach anywhere.
The Ad Store
Natalia Borri - President & Chief Creative Director
Giulio Nadotti - Creative Director
Luca Eremo - Senior Art Director
Michele Febbroni - Client Director
Laura Olajide - Account Executive
Paolo Zambaldi - Photographer & Director
M!a Production - Production
Giulio Nadotti - Creative Director
Luca Eremo - Senior Art Director
Michele Febbroni - Client Director
Laura Olajide - Account Executive
Paolo Zambaldi - Photographer & Director
M!a Production - Production
Riccardo Ruini - ICON Creative Director
